The More Hybrid Drivers the Better?

Theoretically, it seats 6.75 billion,” the ad for the new Honda Insight hybrid car states. My first thought when encountering this ad in TIME magazine was that it plays to a pretty narrow demographic: people who know that this big number is the current population of the world. Then I read the ad copy.

http://adsoftheworld.com/media/print/honda_insight_theoretically